Merchandising and Branding

Coldwell Banker Residential - Developer Services Division views each community in the greater Denver area as an opportunity to build an exclusive brand and carve out a one-of-a-kind position in the market. By identifying your development’s target demographics, Coldwell Banker Residential will uniquely position your community in the marketplace and present a singular identity. With rigorous attention to detail for each marketing component — from collateral, media advertising, signage and website development, to sales center and model merchandising — our sophisticated and compelling programs will connect with buyers. Our customized strategies will create a cohesive brand that will resonate with buyers and outperform the competition. The Coldwell Banker Residential team is among the most experienced in the industry, managing every aspect of your project from pre-construction planning through sellout.